This is a cross post by Sean Patrick Murphy (@sayhitosean), who runs the DataBusinessDC meetup. Finish reading over at Spinnakr's blog. Marketers who want to be more data-driven often start with Google Analytics. It’s ubiquitous, free, and comparatively easy to use. It’s also the first client data I have access to in many of my consulting projects. Since I see it all the time, I’ve noticed that most companies’ GA is afflicted with serious hygiene problems.
To learn more about three of the common issues ruining the usability of GA data, and instructions for fixing them, keep reading here.